Game Hatter is a design concept for a video game price comparison website. Originally, there were plans for it’s launch but it unfortunately never made it to market.
We wanted to appeal to young adult (18-30 year olds) gaming nostalgia who wanted to buy their favorite games online for dirt cheap.
We decided on a brand style that flashbacked to the retro days with some hints of modern gaming “Twitch” inspiration.
Game Hatter’s logo started out as a character design, such as a mad rabbit or a crazy corgi, but with several iterations later, we decided to keep it text-oriented. A simplistic take, yet still reminding us of those pixelated games through the block style.
The homepage features a search bar that combines rotating illustrations of gaming consoles throughout the ages as a callback to our childhood.
ClientClient NameYear2019