Schedule in Progress with the 15-Minute Technique

I am what you would call a side-project junky. I work a day job and then I come home to work on a passion project.


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Understand Your Target Audience through Personas

A persona is a real or ideal representation of a person or group of people within your target audience.


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What Story is Your Brand Telling?

Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial.


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Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

Neistat’s Nike commercial is one of the greatest success stories of how a brand can use a social media influencer to help create or boost a marketing campaign through authenticity…


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Why Instagram is Selling Ads like Hot Cakes

Instagram’s goal is for ads to blend in and appear like beautiful photo content. Instagram stated, “Our aim is to make any advertisements you see feel as natural to Instagram as…


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Improve Workplace Communication with an Improv Comedy Technique

I wasn’t surprised to hear that the same communication techniques that I use on stage were also being used in the workplace.


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Designing To Maximize Conversion Rate

How can designers work strategically, with conversion rate in mind? We asked 14 expert eCommerce designers to share their best tips through four questions.


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Fashion/Tech Hackathon 2016

The 2016 Fashion/Tech Hackathon was held at Kent State University’s Rockwell Hall, the site of the university’s world-famous Fashion Museum.


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WMC8 Speaker – Sarah Yeager

Sarah spoke at WMC8 where she talked about how Hack-a-thons stood out to be the most helpful opportunity to build her web and mobile design career.


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The Golden Rice Controversy

This photo-illustration series was inspired by an NPR article, “In A Grain Of Golden Rice, A World Of Controversy Over GMO Foods”


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