December 29, 2017
Understand Your Target Audience through Personas
A persona is a real or ideal representation of a person or group of people within your target audience.
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December 4, 2017
What Story is Your Brand Telling?
Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial.
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November 8, 2017
Boost Brand Loyalty with a Social Media Influencer Marketing Campaign
Neistat’s Nike commercial is one of the greatest success stories of how a brand can use a social media influencer to help create or boost a marketing campaign through authenticity…
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October 11, 2017
Why Instagram is Selling Ads like Hot Cakes
Instagram’s goal is for ads to blend in and appear like beautiful photo content. Instagram stated, “Our aim is to make any advertisements you see feel as natural to Instagram as…
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September 6, 2017
Schedule in Progress with the 15-Minute Technique
I am what you would call a side-project junky. I work a day job and then I come home to work on a passion project.
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August 16, 2017
Improve Workplace Communication with an Improv Comedy Technique
I wasn’t surprised to hear that the same communication techniques that I use on stage were also being used in the workplace.
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June 14, 2016
Designing To Maximize Conversion Rate
How can designers work strategically, with conversion rate in mind? We asked 14 expert eCommerce designers to share their best tips through four questions.
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February 2, 2016
Visualizing the Future of Wearable Technology: Fashion/Tech Hackathon 2016
The 2016 Fashion/Tech Hackathon was held at Kent State University’s Rockwell Hall, the site of the university’s world-famous Fashion Museum.
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