New York City Buildings

Understand Your Target Audience through Personas

A persona is a real or ideal representation of a person or…


What Story is Your Brand Telling?

Woody Guthrie’s song, This Land Is Your Land, plays as I…


Woman Standing Outside Building

Boost Brand Loyalty with a Social Media Influencer Marketing Campaign

Neistat’s Nike commercial is one of the greatest success…


Instagram App on Phone

Why Instagram is Selling Ads like Hot Cakes

Instagram’s goal is for ads to blend in and appear like…


Computer Screens

Schedule in Progress with the 15-Minute Technique

I am what you would call a side-project junky. I work a day…


Woman being Goofy

Improve Workplace Communication with an Improv Comedy Technique

I wasn’t surprised to hear that the same communication…


Checkout Sign

Designing To Maximize Conversion Rate

How can designers work strategically, with conversion rate…


Visualizing the Future of Wearable Technology: Fashion/Tech Hackathon 2016

The 2016 Fashion/Tech Hackathon was held at Kent State…