The Brief
We need a great creative designer to help us brand the new product of wedowe. It’s called pluswhat.
Tagline: Everyone is born with at least two talents.
It’s a talent program and real learn and work environment for youth with a distance from the job market. The jobs that we train them for are in the communication field with a focus on audio visual expressions. We want to uncover the talents of these unseen and unheard voices. Since our target audience program wise is youth (16-27). The design has to be cool and sexy with an edge. It has to speak to them (the unseen rebels of our time).
We would need a logo and related assets for web and print.
Some examples for inspiration https://www.superrebel.com
We thought of people like Childish Gambino or Joey Badass as icons that could our talents could relate to. They have both multiple talents on a very high level, they are unique in their styles and they also (sort of) advocate positive values in society.