December 29, 2017
Understand Your Target Audience through Personas
A persona is a real or ideal representation of a person or…
December 4, 2017
What Story is Your Brand Telling?
Woody Guthrie’s song, This Land Is Your Land, plays as I…
November 8, 2017
Boost Brand Loyalty with a Social Media Influencer Marketing Campaign
Neistat’s Nike commercial is one of the greatest success…
October 11, 2017
Why Instagram is Selling Ads like Hot Cakes
Instagram’s goal is for ads to blend in and appear like…
September 6, 2017
Schedule in Progress with the 15-Minute Technique
I am what you would call a side-project junky. I work a day…
August 16, 2017
Improve Workplace Communication with an Improv Comedy Technique
I wasn’t surprised to hear that the same communication…
June 14, 2016
Designing To Maximize Conversion Rate
How can designers work strategically, with conversion rate…
February 2, 2016
Visualizing the Future of Wearable Technology: Fashion/Tech Hackathon 2016
The 2016 Fashion/Tech Hackathon was held at Kent State…