New York City Buildings

Understand Your Target Audience through Personas

A persona is a real or ideal representation of a person or…


What Story is Your Brand Telling?

Woody Guthrie’s song, This Land Is Your Land, plays as I…


Checkout Sign

Designing To Maximize Conversion Rate

How can designers work strategically, with conversion rate…


Fashion/Tech Hackathon 2016

The 2016 Fashion/Tech Hackathon was held at Kent State…


WMC8 Speaker – Sarah Yeager

Sarah spoke at WMC8 where she talked about how Hack-a-thons…